"Sexting": The Newest Reason for Parents to Monitor Computer Activity - PR Web

Here's an example of a story that is in the form of a press release but which could very well be lifted almost in its entirety and placed in a newspaper and you would read it as news and may not realize that it's public relations for a corporation that makes software to help parents protect their kids from this growing phenomenon of "sexting."

• The first paragraph sets up the issue and is presented very much like a standard news lede.
  
• The second paragraph quotes someone who is in the company and specifically identifies the company.
  
• The third paragraph returns to a standard news article, but by this time the spokesperson for the company that is promoting its product has already gotten their foot in the door with the readers of the article.
  
• The second-to-last paragraph describes the product for editors and consumers alike, so it could be left in the article or taken out when it's placed in a newspaper.
  
• And the last article speaks directly to "reporters and producers" and wouldn't actually appear in the newspaper.
  

Pretty clever, huh? Read more...

http://www.prweb.com/releases/PCPandora/SextingSolution/prweb2134624.htm